One of the biggest musical acts in the world bears responsibility for the Houston Humane Society (HHS) experiencing success with one of its adoption drives.
The nonprofit organization, which has a mission to put an end to the cruelty, abuse and the overpopulation of animals, honored Taylor Swift’s three-show stint at NRG Stadium as part of her widely successful Eras Tour by lowering its feline adoption fee to just $13.
The No. 13 is believed to be the 33-year-old Swift’s lucky number, and the Pennsylvania-born singer is a cat mom herself and was a cast member of the film adaptation of the classic Broadway musical “Cats.”
"I was born on the 13th,” Swift said in an old MTV interview, People reported. “I turned 13 on Friday the 13th. My first album went gold in 13 weeks. My first No. 1 song had a 13-second intro.”
"Every time I've won an award, I've been seated in either the 13th seat, the 13th row, the 13th section or row M, which is the 13th letter. Basically whenever a 13 comes up in my life, it’s a good thing.”
The HHS said it held the promotion for more than a month, and by the time the dulcet voice behind hit songs such as “Back to December,” “Lover” and “All Too Well” had departed the Bayou City for her next stop, dozens of cats were with new families.
“We are so happy that 41 cats were adopted and are now in their fur-ever home!” one tweet read.
The normal fee to adopt a cat at HHS is $50.
Another nonprofit that hugely benefited from Swift’s visit was the Houston Food Bank (HFB).
Houston NPR affiliate Houston Public Media (HPM) reported that the pop superstar made a “generous” donation to the HFB before the Friday, April 21 show.
"We were pleasantly startled when we were contacted on Friday afternoon with the news, but not surprised by her generous contribution because she has a history of supporting food banks across the country, including ours,” Amy Ragan, the food bank’s chief development officer (CDO), said in the report. “She made a generous donation to our organization in the wake of Hurricane Harvey. We are touched by her generosity and continued support of Houston."
HPM reported that the donation figure was undisclosed.