Texas Department of Transportation observes National Pedestrian Safety Month

The Texas Department of Transportation (TxDOT) is observing National Pedestrian Safety Month throughout October by reminding motorists statewide that pedestrians are the most vulnerable on the roads and streets. TxDOT Executive Director Marc Williams emphasized the need for both drivers and pedestrians to adapt and help keep the roads safe. He stated, "Motorists need to stay alert and look for people walking, and pedestrians can take measures to be seen by drivers who may be inattentive behind the wheel."

Pedestrian safety is a significant concern in Texas, with last October witnessing the highest number of pedestrian crashes in 2022. As a result, TxDOT is continuing its "Be Safe. Drive Smart." Campaign. While pedestrian accidents make up only 1% of incidents on Texas roads, they account for 19% of all traffic fatalities.

Over the past five years, Texas has seen a 30% increase in pedestrian traffic fatalities, aligning with nationwide trends. In 2022, TxDOT confirmed that there were 5,764 traffic crashes involving pedestrians, resulting in 829 deaths and 1,526 serious injuries.

To spread the message of pedestrian safety, TxDOT is utilizing various communication channels. TV and radio spots, billboards, and digital advertising are being used to reach a wide audience. Additionally, TxDOT has implemented walking billboards, with individuals wearing sandwich boards, to further raise awareness. The agency is urging both drivers and pedestrians to practice safety precautions to avoid potentially fatal accidents.

As National Pedestrian Safety Month continues, TxDOT's efforts aim to reduce pedestrian accidents and ensure the safety of all road users. Increased awareness and adherence to safety measures can help protect vulnerable pedestrians and reduce the number of tragic incidents on Texas roads.