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The University of Houston is launching a new national commercial as the academic year begins. The 30-second advertisement, titled “Can’t Stop Houston, Can’t Stop Us,” will premiere on August 28 during the Cougars’ home football game against Stephen F. Austin State University on ESPN+. The campaign aims to highlight the university’s ongoing progress and determination.
The commercial features scenes that underscore the institution’s advancements in research, including medical breakthroughs and innovations in vaccines and energy. It also points to the impact of Pulitzer Prize-winning faculty who influence culture and ideas globally. The spot showcases student-athletes competing at high levels and notes the recent establishment of Houston’s first new medical school in over five decades, signaling growth in health care education.
Lisa K. Holdeman, vice president for marketing and communications at UH, said, “UH is shaping the future, and the ‘Can’t Stop Houston’ commercial captures that momentum. We’re proud to share our story and showcase the extraordinary impact of this University.”
The advertisement includes images of students, faculty, and alumni engaged in various activities, emphasizing UH’s status as a Tier One public research university. According to university officials, it celebrates recent achievements while inviting viewers nationwide to learn more about what drives UH forward.
The commercial is scheduled to air during every televised UH football game as well as other regional and national broadcasts featuring UH athletics throughout the 2025-26 season.