Houston Daily

Houstonians express strong support for potential theme park and sports teams
Education
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Renu Khator President | University of Houston

A recent survey conducted by the Hobby School of Public Affairs at the University of Houston reveals that a significant portion of Houstonians are eager for more entertainment options. The survey indicates that 64% of registered voters in Houston are enthusiastic about the potential opening of a destination theme park in the area, with over half expressing they would visit such an attraction at least once annually.

The survey also highlights that 60% of respondents are in favor of welcoming a Women's National Basketball Association (WNBA) team back to the city. Additionally, 57% express support for introducing a National Hockey League (NHL) team to Houston. Renée Cross, senior executive director and researcher at the Hobby School, noted, "We found a strong interest among Houstonians for getting out and being active.” Cross mentioned that nearly half of the residents reported visiting Hermann Park or Memorial Park in the past year.

Other findings from the survey show varying enthusiasm for different sports teams. While 45% of participants are excited about the possibility of a Major Arena Soccer League team, only 29% expressed interest in a Major League Cricket team.

Mark P. Jones, a political science fellow at Rice University’s Baker Institute for Public Policy, emphasized the notable enthusiasm for a WNBA team, an NHL team, and a theme park, pointing out that Houston, unlike the Dallas-Fort Worth metroplex, lacks these attractions. Jones stated, “Houstonians want to see that change.”

The survey also reflects demographic preferences, with 84% of Black Houstonians showing enthusiasm for a WNBA team compared to 49% of White Houstonians. Women are generally more supportive of women's professional basketball than men. Younger residents, those with children, and college graduates are more frequent visitors to the city’s parks.

According to the survey, 29% of residents are likely to visit a theme park similar to Disney World or Universal Studios more than once a year. Seventeen percent indicated they would never visit a theme park. When it comes to news sources, 37% of Houstonians rely on local television stations, while others get their news from social media, the Houston Chronicle, and local radio.

The survey took place between March 29 and April 4, 2025, involving 1,400 registered voters in Houston. It was conducted in both English and Spanish, with a margin of error of +/-2.62%. The Hobby School's previous reports have explored Houston's quality of life issues and political standings in the 18th Congressional District special election.

The full report can be accessed on the Hobby School website.