Houston Daily

The City of Hallettsville has been recognized as a Tourism Friendly Texas Certified Community by Travel Texas, following the completion of a certification process aimed at supporting local tourism initiatives. The designation highlights efforts by the Hallettsville Chamber of Commerce & Agriculture/Visitor Center to use tourism as a strategy for economic growth and job creation.

Governor Greg Abbott commented on the importance of tourism to the state’s economy, stating: “Tourism is critical to both our local and state economies. Travelers to and within Texas generate almost $200 billion in annual economic impact and support 1.3 million jobs across the state. I congratulate the City of Hallettsville and the Hallettsville Chamber of Commerce & Agriculture/Visitor Center on earning this designation. All Texas communities are encouraged to apply to become a Tourism Friendly Texas Certified Community to further grow local tourism and jobs across our great state.”

Travel Texas Director Tim Fennell described what makes Hallettsville unique: “Hallettsville’s deep roots and cultural traditions offer visitors a genuine taste of small-town Texas. From historic sites and polka festivals to local shops and down-home cooking, it’s a place where every visit feels personal. We’re proud to recognize Hallettsville as a Tourism Friendly Texas Certified Community.”

Senator Lois Kolkhorst noted the city’s longstanding appeal as a destination: “Congratulations to Hallettsville on being officially designated a Tourism Friendly Texas Certified Community. This recognition highlights Hallettsville’s commitment to leveraging tourism as a key driver of economic growth and cultural enrichment. Hallettsville’s rich heritage and vibrant community events have long made it a standout destination in Texas. From the Lavaca Historical Museum and the annual Hallettsville Kolache Festival to cherished traditions like the Yule Fest and the Lavaca County Fair, Hallettsville offers visitors a unique blend of history, culture, and hospitality. The city's warm community spirit and beautiful landscapes further enhance its appeal to nature enthusiasts and travelers alike. Hats off to Hallettsville for this well-deserved recognition. Your commitment to preserving history, celebrating culture, and warmly welcoming visitors truly embodies the spirit of Texas hospitality.”

Representative AJ Louderback also praised the achievement: “It is an honor to represent Hallettsville, a city that celebrates its deep cultural heritage, embodies southern charm, preserves natural beauty, and is filled with friendly people that define what it means to be Texan,” he said. “Congratulations on their designation as a Tourism Friendly Texas Certified Community.”

Grace Ward, City Administrator for Hallettsville, expressed appreciation for those involved in achieving certification: “The City of Hallettsville is proud to partner with the Hallettsville Chamber of Commerce to receive the Tourism Friendly Texas Certification, which recognizes Hallettsville’s commitment to creating a welcoming and vibrant experience for all visitors,” she said. “This designation reflects the hard work of our community, businesses, and residents that promote local heritage, hospitality, and economic growth through tourism. We look forward to continuing to share the charm and character that make Hallettsville a destination worth discovering.”

The program is open for participation by local governments or non-profit organizations responsible for leading tourism promotion efforts in their communities. Benefits include building relationships important for tourism development, educating leaders about tourism's role in economic health statewide, identifying strategies tailored locally, as well as learning about opportunities from Travel Texas or other state government programs designed for travel industry support.

More information about how communities can pursue this certification is available at gov.texas.gov/tourism-friendly-texas.

Travel Texas operates within the Governor's Economic Development & Tourism Office with an aim toward marketing Texas as an attractive travel destination beyond state borders while generating revenue streams benefiting both local areas throughout Texas.