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Governor Greg Abbott has extended his congratulations to Fort Worth following its designation as a Tourism Friendly Texas Certified Community by Travel Texas. This certification highlights Visit Fort Worth's dedication to promoting tourism as a strategy for economic growth, job creation, and attracting visitors from across the nation and globally.
"Tourism is critical to both our local and state economies," Governor Abbott stated. "Travelers to and within Texas generate almost $200 billion in annual economic impact and support 1.3 million jobs across the state. I congratulate the City of Fort Worth and Visit Fort Worth on earning this designation. All Texas communities are encouraged to apply to become a Tourism Friendly Texas Certified Community to further grow local tourism and jobs across our great state."
Travel Texas Director Tim Fennell emphasized Fort Worth's role in shaping the state's tourism identity, noting its "blend of cowboy culture, artistic excellence, and diverse neighborhoods" which continues to attract global travelers. He remarked that the certification reflects Fort Worth’s ongoing appeal and commitment to hospitality.
Senator Phil King praised Fort Worth's unique history and culture, describing it as a city that showcases Texas' rich heritage with attractions like the Stockyards and Sundance Square. He thanked community leaders for their efforts in achieving this recognition.
Mayor Mattie Parker acknowledged the impact of tourism on Fort Worth's profile and entertainment scene, including sports, film, and music. She expressed gratitude towards those who welcome international visitors and credited Visit Fort Worth for uniting the city around hospitality initiatives.
Visit Fort Worth President and CEO Bob Jameson highlighted the city's cultural offerings such as museums in the Cultural District and Western heritage events like cattle drives that contribute to memorable visitor experiences.
The Tourism Friendly Texas Certified Community program is available to local governments or non-profit organizations leading tourism promotion efforts. The certification provides benefits like strengthening relationships vital for tourism development, educating leaders about tourism’s importance, prioritizing strategies, and accessing opportunities offered by Travel Texas.
For more information on becoming a Tourism Friendly Texas Certified Community, interested parties can visit gov.texas.gov/tourism-friendly-texas.
Travel Texas operates under the Governor's Texas Economic Development & Tourism Office with a mission to market Texas as a top travel destination internationally, generating revenue and jobs locally while enhancing economic development efforts statewide.