Governor Greg Abbott has extended his congratulations to the City of Nacogdoches for receiving the designation of a Tourism Friendly Texas Certified Community. This accomplishment marks Nacogdoches' successful completion of the certification process in the program's first year, earning recognition from Travel Texas. The designation underlines Visit Nacogdoches's effort to promote tourism as a strategy for economic development, job creation, and attracting visitors both nationally and internationally.
Governor Abbott emphasized the importance of tourism for Texas' local and state economies by stating, "Tourism is critical to both our local and state economies, supporting one in 11 jobs across Texas." He remarked that tourism in Texas generates over $193 billion annually, creating 1.3 million jobs. Abbott expressed his encouragement for other Texas communities to strive towards similar certification to enhance local tourism and economic growth.
State Representative Joanne Shofner acknowledged Nacogdoches' rich history and beauty, noting its attractions including the Eyes of Father Margil Site and Trail, the Old Stone Fort Museum, and the Stephen F. Austin Gardens. She expressed gratitude to Governor Abbott for the recognition, highlighting the significant economic impact tourism has on the community.
Mayor Randy Johnson of Nacogdoches celebrated the achievement, describing the city as a place where "history, culture, and community come together" for memorable experiences. He stated, "Becoming a Tourism Friendly Texas Community recognized by the Governor's Texas Economic Development & Tourism Office... is a promise to continue sharing our rich heritage, warm hospitality, and vibrant local spirit with the world."
City Manager Rick Beverlin expressed pride in the city’s new designation, stating that "tourism is a vital part of our economy" and highlighted the community's dedication to creating a welcoming environment for visitors. Alex Ranc, Chair of the Nacogdoches Convention and Visitors Bureau Board, noted the city's success in attracting 1.5 million visitors annually, with direct traveler spending exceeding $77 million.
The Tourism Friendly Texas Community program provides benefits to local governments or non-profit organizations involved in tourism promotion. The designation fosters relationships key to tourism development, educates leaders on tourism's importance, and identifies strategies to promote growth.
Travel Texas, part of the Governor's Texas Economic Development & Tourism Office, aims to position Texas as a leading travel destination, encouraging non-resident travel and generating economic benefits for the state. More information about the Tourism Friendly Texas Certified Community program can be found on the official website.