Houston Daily

Governor Greg Abbott has extended his congratulations to the City of Brenham for achieving the status of a Tourism Friendly Texas Certified Community. This new designation, awarded by Travel Texas during the program's inaugural year, signifies Brenham's commitment to enhancing tourism as a strategy for economic growth, job creation, and attracting visitors both nationally and internationally.

"Tourism is critical to our local and state economies, supporting one in 11 jobs across Texas," said Governor Abbott. He emphasized the economic impact of tourism, noting it generates over $193 billion annually and supports 1.3 million jobs across Texas. Abbott encouraged all Texas communities to pursue this certification, aiming to boost local tourism and job creation.

Travel Texas Director Tim Fennell described Brenham as a "must-visit destination" due to its scenic beauty, historic landmarks, and thriving cultural scene. Each spring, Brenham's landscapes are adorned with bluebonnets, while other attractions include boutique shopping, Blue Bell Creameries tours, and visits to local wineries and breweries.

Senator Lois W. Kolkhorst commended Brenham, highlighting its convenient location between Houston and Austin. She pointed out Brenham's rich array of attractions, including historical sites, boutiques, festivals, and culinary offerings. Kolkhorst expressed pride in Brenham’s tourism efforts, acknowledging its positive impact on local businesses and the economy.

Representative Trey Wharton echoed the sentiment, acknowledging Brenham's dedication to growth while maintaining its heritage. He praised the community's collaborative efforts in creating a welcoming environment for visitors.

Mayor Atwood Kenjura highlighted the economic benefits tourism brings to Brenham, including job creation and community support. He noted the city's unique combination of history, arts, and outdoor activities as key attractions that preserve Brenham's character.

Scott Atwood, Chair of the Brenham/Washington County Tourism Advisory Board, applauded the city's tourism marketing team for their contribution to achieving the certification. He emphasized the diverse attractions available in Brenham and surrounding areas.

Jennifer Eckermann, the City of Brenham's Tourism & Marketing Director, highlighted the economic contributions of tourism, noting it brings in over $120 million in travel spending and supports more than 900 jobs countywide. She expressed excitement over the certification as a boost for the area's visibility and tourism potential.

The Tourism Friendly Texas Community program, open to local governments and non-profits leading tourism promotion and development, offers various benefits. These include improving relationships, educating local leaders, and identifying strategic opportunities for tourism development. For further information on the program, visit gov.texas.gov/tourism-friendly-texas.

Travel Texas, part of the Governor's Texas Economic Development & Tourism Office, focuses on enhancing local economic efforts by promoting Texas as a premier travel destination. This strategy aims to increase revenue and job opportunities throughout the state.