Salata Salad Kitchen to expand its presence in Houston by opening six additional restaurants

According to Salata's website, Salata Salad Kitchen was founded in 2005 and is designed for customizability. Patrons can tailor and craft their meals to suit their individual lifestyles.

Salata Franchisee Joe Piro is an experienced restaurant professional with more than three and a half decades of expertise in the franchise industry, per Salata Salad Kitchen. Following the establishment of multiple Salata locations, Piro's latest development agreement solidifies his position as the most extensive Salata franchisee, with a total of 21 restaurants under his ownership. Piro attributes his explosive growth to Salata's home office team and the company's strong dedication to its franchisees, which has allowed him to thrive.

"Salata was a natural fit for me—the business model just makes sense and the message behind the brand resonates with so many people," Piro told Houston Daily in an interview. "From day one, I fell in love with Salata. The response from the community is always overwhelmingly positive upon opening a restaurant."

Piro has six new locations meticulously planned, and construction on the first one, located at Valley Ranch Town Center in New Caney, TX, is scheduled to begin this month, according to Salata. There are also plans for additional locations in the greater Houston area. Salata noted that this will help them approach their goal of reaching 100 restaurants. With over 15 more openings slated for 2023, the brand is set to achieve this milestone by the end of the year.

"The loyal and enthusiastic customer base we’ve built over the years is a testament to Salata’s continued success and potential for growth," Piro said. "From the customizable, healthy menu to the proven operational systems, I’m looking forward to opening these next six Salata restaurants."

Piro believes that Salata's brand has a loyal following and that the company will continue to grow in the upcoming years.

"Every opening is greeted with unbelievable enthusiasm,"Piro said.

Salata provides a menu featuring made-to-order salads and wraps, complemented by an assortment of soups, teas, and lemonades, according to their website. Their menu includes over 50 fresh toppings, which encompass a wide array of freshly prepared fruits, vegetables, and proteins crafted in-house daily, along with house-made salad dressings.

Salata noted that they utilize technology-driven innovations. They recently introduced a comprehensive "Refresh" program for all of their restaurants. This program officially debuted in 2022 and is designed to assist existing franchisees in revitalizing the appearance and ambiance of their Salata outlets. This includes an online order station and quick pickup options.